Circular Economy [BRING]

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline: BRING is a Direct to Consumer business platform based on a circular economy. It sells clothes made of recycled polyester as well as it collects abandoned garments from consumers to produce the raw material. BRING covers a broad rage of industries such as raw material production, spinning, retail and recycling. It provides raw materials, yarns, textiles and its business platform to partners.
Producer: NAKAMURA Takayuki, Manager, Product Marketing section, JEPLAN, INC.
Director: NAKAMURA Takayuki, Manager, Product Marketing section, JEPLAN, INC.
Designer: NAKAMURA Takayuki, Manager, Product Marketing section, JEPLAN, INC. Designer of the Bee mark: Kosuke Niwano, Shinmura Design Office
More information: https://bring.org/
Already on the market: 2020/4/30

Evaluation

With the immense waste generated by the fashion industry worldwide becoming a problem, we were impressed by this groundbreaking Japanese example of business design aimed at ensuring a recycling rate of 100% for polyester, which currently accounts for about 60% of all textiles manufactured. We greatly admired the way in which the impact of this initiative has spread. This company not only offers an end-to-end mechanism for recycling that covers everything from raw materials to yarn, fabric, and product manufacturing and sales, based on its proprietary chemical recycling technology, but also provides its mechanism and raw materials to other companies and has worked with many apparel companies, trading companies, and recycling companies to set up a platform for the collection of old clothes and the production of new items from them. As a new plant is now going into operation, we also highly praised the tremendous potential for this to become a global business that solves the problem of clothing waste worldwide.