GOOD DESIGN AWARD

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Year awarded
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Special Award
Company Info

2020

Good Design Award

Award-winning item
Brand Identity [CHANGAN NOODLE]
Business Owner
CHANGAN NOODLE
Category
Branding / CI / VI
Company
Qisda Corporation (Taiwan)
Award Number
20G181171
Outline of Good Design Award winners
Outline of Good Design Award winners 2020

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Showcases the unique characteristics of handmade, sun-dried noodles from Pingtung, Taiwan. Presents the brand vision of CHANGAN NOODLE by meticulously incorporating several elements, such as sunlight, sun drying, and noodle thickness, offering foodies a wonderful visual and taste experience and conveying the local spirit of professionalism.

Producer

BenQ Corporation Lifestyle Design Center

Director

BenQ Corporation Lifestyle Design Center

Designer

BenQ Corporation Lifestyle Design Center

Already in service/use
2019/10

Evaluation

We were impressed by the way in which each individual visual element has a meaning and by the way in which the logo and packaging have been designed by combining those meanings, like a language. Positioned alongside the Chinese characters, the simple logo really does serve as a visual representation of the brand’s values, which combine the traditional and the new, while the packaging uses an appealing pattern in which sun-dried noodles are turned into a symbol. Coupled with the synergies achieved with the shop space, this design convinces us that the rebranding will capture new customers and substantially boost sales.

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