GOOD DESIGN AWARD

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Year awarded
To
Special Award
Company Info

2020

Good Design Award

Award-winning item
Air Purifier [AP-1019C (Cartridge)]
Business Owner
COWAY
Category
Air conditioning appliances
Company
COWAY (South Korea)
Award Number
20G070333
Outline of Good Design Award winners
Outline of Good Design Award winners 2020

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

The Cartridge is a model targeted to millennial and is the smallest, most affordable of our air purifiers covering 33m spaces. The cartridge is a design element with a unique lineup of various colors and a minimal form suitable for millennial's preferences. The unique combined filter structure simplifies product management so the product can be cared for more easily and hygienically.

Producer

Hyun Joo Song

Director

Hyun Joo Song

Designer

Mi Yeon Kyung, Jeong Eun Park

More information

http://www.coway.co.kr

Already on the market
2019/9

Evaluation

This has been well thought out as an air purifier oriented towards the younger generation, as it has been devised to be sold at a low price, and is easy to maintain and clean. The casual and simple design will appeal to young people’s fashion sense, and it should be able to satisfy a wide range of tastes as it comes in three colors. The nob to pull out the filter serves as a brand tag while accentuating the design, and they’ve achieved a clean, neat design by eliminating any superfluous protuberances or notches. It was praised for looking more like an interior decorative accessory than an electrical appliance, while being very functional.

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