GOOD DESIGN AWARD

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Special Award
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Award-winning item: Cloth [sasasa wazarashi roll]
Business Owner: takeda bleaching factory lnc.
Category: Kitchen goods, cookware, tableware and cutlery
Company: takeda bleaching factory lnc. (Japan)
Award Number: 20G050244
Outline of Good Design Award winners: Outline of Good Design Award winners 2020

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline: A wazarashi cotton cloth roll that you can easily cut and use for various household chores. Wazarashi has been loved by Japanese homemakers as a reliable, versatile cloth. We re-imagined the design of this traditional cloth so that it can better serve the needs of modern life. This is an ideal product for those who are looking for an eco-friendly, all-around Japanese item.
Producer: Yoshiaki Honda, LABORATORIAN Inc.
Director: Yoshiaki Honda, LABORATORIAN Inc.
Designer: Kei Maeda, Art Direction & GraphicDesign, Tankei Co., Ltd + Yusuke Komatsu, ProductDesign, LABORATORIAN Inc.
More information: https://sa-sa-sa.jp/
Already on the market: 2020/5/15

Evaluation

Kitchens are overflowing with disposable items, including paper towels and plastic food wrap. In Sasasa, design has been used to the minimum extent necessary to recreate the bleached cotton cloth wazarashi—once an essential housework tool in any Japanese home—and turn it into something suitable for today’s lifestyles. Whether you need to quickly strain stock, steam vegetables, or wring it out and wipe down the counter, this soft, white cotton cloth will bring a touch of elegance to everyday activities. In this day and age, we no longer find beauty in the disposable. Even the slightly ragged perforations in this cloth have an endearing charm of their own.