GOOD DESIGN AWARD

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Special Award
Company Info: Country / Region

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Award-winning item: Label Printer for smartphone [P-TOUCH CUBE PT-P910BT]
Business Owner: BROTHER INDUSTRIES, LTD.
Category: Stationery and office supplies
Company: BROTHER INDUSTRIES, LTD. (Japan)
Award Number: 20G030140
Outline of Good Design Award winners: Outline of Good Design Award winners 2020

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline: The third version of the smartphone label printer "P-TOUCH CUBE". For business users such as offices, sole proprietors, and shops. Anyone can easily create high quality labels from the dedicated app template. It is a product that supports various business users by organizing, storing, and decorating products by labeling, increasing the added value and expanding the business.
Producer: Printing & Solutions Business Division, BROTHER INDUSTRIES, LTD.
Director: Design Department, Development Center, BROTHER INDUSTRIES, LTD.
Designer: Tomoyuki Okamoto, Masanori Oda, Jun Komura, Kazuhisa Tashima, Ayako Tamao, Masami Fujishima, Marina Matsuyama, Design Department, Development Center, BROTHER INDUSTRIES, LTD.
More information: https://www.brother.co.jp/product/labelwriter/special/cube/index.aspx
Already on the market: 2020/7

Evaluation

In offices and small business settings, it has not been easy to create stylish labels. It hardly seems worth the surprising amount of time and effort involved, with many people probably put off by the fact that the paper often jams when inserted into the printed by hand, while the type of labels that can be used are limited, too. This label printer is suited to a variety of circumstances, as the labelmaking platform is not restricted to PCs or smartphones. It offers abundant creative possibilities, taking the stress out of high-quality labeling and supporting the user in business and a variety of other settings. We feel it is highly praiseworthy as a solution that offers new value in printing in our paperless age.