GOOD DESIGN AWARD

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Award-winning item: gel pen [unibal one]
Business Owner: Mitsubishi Pencil Co., Ltd.
Category: Stationery and office supplies
Company: Mitsubishi Pencil Co., Ltd. (Japan)
Award Number: 20G030122
Outline of Good Design Award winners: Outline of Good Design Award winners 2020

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline: uni-ball one was designed for students and people who study hard their subjects, which is a gel-ink ball-point pen with clear outstanding dense lines and vivid ink color variants. The matte finished Black or Off-white simplified body matches any scenes of users' daily lives & usage. The newly developed adjustable wire clip is the icon of uni-ball one with functionality and durability.
Producer: Product Development Dept. 1, , Mitsubishi Pencil Co., Ltd.
Director: Tsuyoshi Nishida, Design Dept., Mitsubishi Pencil Co., Ltd.
Designer: Tsuyoshi Nishida, Design Dept., Mitsubishi Pencil Co., Ltd.
More information: https://www.mpuni.co.jp/products/ballpoint_pens/gel/uniball_one/one.html
Already on the market: 2020/2/26

Evaluation

The crowded, fiercely competitive gel ink pen market is packed full of attractive elements that make the consumer think “I have to have this one.” This product was highly praised for the color intensity of its ink, which stood out in bold contrast to its competitors, and also for reacquainting the user with the joy of writing notes and reading them back. Each of the colors in the range has its own beauty, while the high-quality appearance of the barrel design has been successfully retained without increasing the cost. This is a masterpiece that deserves to become the new face of Japanese stationery.