GOOD DESIGN AWARD

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Year awarded
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Special Award
Company Info

2020

GOOD DESIGN|グッドデザイン・ベスト100

Award-winning item
Custom-Made Insole [HOCOH]
Business Owner
JAPAN HEALTHCARE Corp.
Category
Health care items
Company
JAPAN HEALTHCARE Corp. (Japan)
Award Number
20G020065
Outline of Good Design Award winners
Outline of Good Design Award winners 2020

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

HOCOH is a made-to-order insole, 3D printed by simply sending a photo of your feet. Our insole correct misalignments in your feet, which can cause all sorts of troubles. Medical professionals analyze photos of your feet, and a pair of insole will be delivered to your home. This is a new standard for 100 years of your life, which will help you keep your body in shape naturally just by wearing them.

Producer

Daichi Okabe, Chief Executive Officer, JAPAN HEALTHCARE Corp.

Director

Yoshimasa Yamakawa, JAPAN HEALTHCARE Corp.

Designer

Yoshimasa Yamakawa, Naoya Nakayama, Kenji Kawasumi, Daichi Tabata, JAPAN HEALTHCARE Corp.

(左から)山川喜正、川住研二、中山直哉、田畑大地

More information

https://hocoh-insole.com

Already on the market
2020/4

Evaluation

Focusing on walking—a fundamental activity of daily life that tends to be neglected—this service tailors insoles to your bone structure so that they fit together as naturally as your teeth biting together, thereby improving your day-to-day physical condition and promoting better health. While the blend of Japanese manufacturing technology and digital services is superb, the highest praise was reserved for the functional beauty of the design, which is comfortable, despite its corrective purpose, ensuring that the user’s body adjusts naturally simply by wearing these insoles. Consideration for the environment is evident in the eco-friendly materials employed in this design, which offers a user experience that is outstanding in every way.

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