Outline* The shown information is the one as of the awarded date and might has been changed.
- Outline
Mitsukoshi's wrapping paper "HANA-HIRAKU" was produced by the painter Genichiro Inokuma in 1950 even after the Second World War. The novel red color "Scaparelli red" and a novel design with rounded and soft abstract shapes are still loved as "HANA-HIRAKU" = "Mitsukoshi" even after 69 years.
- Producer
Isetan Mitsukoshi LTD
- Director
Ken Okamoto Design Office Inc.
- Designer
Genichiro Inokuma Takashi Yanase
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- More information
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https://www.imhds.co.jp/ja/business/history/history_mitsukoshi.html
- Already in service/use
- 1950/11/1