GOOD DESIGN AWARD

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Special Award
Company Info

2019

GOOD DESIGN|グッドデザイン・ベスト100

(C)JDP All rights reserved.

Award-winning item
Newspaper, General Goods, City Promotion [TOYAMAMOYOU]
Business Owner
THE KITANIPPON SHIMBUN
Category
18-01 Regional/community development
Company
THE KITANIPPON SHIMBUN (Japan)
Award Number
19G181353
Outline of Good Design Award winners
Outline of Good Design Award winners 2019

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Toyama Moyo are textile design patterns which draw inspiration from Toyama's scenery,culture and food. These versatile designs can be used in many ways, including in signs, decorations, interior spaces, and original cloth and paper goods. All Toyama Moyo Products make civic pride of Toyama people.

Producer

Takaaki Koshiba, Shinichi Maeda, Norikazu Nakai, DENTSU INC. + Nobuo Komazawa, Kazuhiko Takahara, Yasuyuki Kajihara, Fuminori Furukawa, Mao Watanabe, THE KITANIPPON SHIMBUN + Toshiki Yukawa, Case. inc

Director

Osamu Takahashi, Shunichi Shibue, DENTSU INC. + Masaru Suzuki, UNPIATTO INC.

Designer

Masaru Suzuki, UNPIATTO INC. + Osamu Takahashi, Madoka Yoshio, Sayako Ishida, Ryusuke Nanki, DENTSU INC. + Emi Yoshida, Toyama Design Center + Yoichiro Mitsui, Mitai, Inc.

鈴木マサル氏

Already on the market
2014/8/2

Evaluation

Re-form an archetypical landscape, and gaze at it. Pictures that call up an image of the places such as photos for tourism promotion have become the norm and have been established as the medium for symbolizing each area. However, such images deteriorate with time. The significance here is in developing a new pattern for the environment through a new medium. Propagated parallelly from newspaper and being visible to people of all ages, it pervades society and become something owned by each citizen. The remarkably phased development has achieved high acclaim as an example of civic pride that brings shared understanding.

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