GOOD DESIGN AWARD

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Special Award
Company Info

2019

GOOD DESIGN|グッドデザイン・ベスト100

Award-winning item
Bookstore Hotel [Hakone Honbako]
Business Owner
ASHIKARI Inc.
Category
17-01 Business model
Company
Jiyujin Inc. (Japan)
ASHIKARI Inc. (Japan)
Award Number
19G171280
Outline of Good Design Award winners
Outline of Good Design Award winners 2019

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Thanks to AI and ICT, the world around us is increasingly interest-based and we have less chance to be familiar with anything uninterested. Hakone Honbako is a place incorporating a book store into a hotel, aiming to provide a place to encounter diverse knowledge through books of uncategorized genres. 20 hours of the hotel stay is designed to be familiar with books and to be open to diversity.

Producer

Toru Iwasa, Jiyujin Inc. + Takeru Togashi, Ashikari Inc.

Director

Toru Iwasa, Jiyujin Inc.

Designer

Sanae Yoshizawa, Miho Kubota Jiyujin Inc. + Kenichiro Ishihara, Takuro Someya, Nippon Shuppan Hanbai Inc. + Kei Kaihoh, KEI KAIHOH Architects + Minoru Fuwa, Fuwa Inc. + Kayoko Hirao, Seiichiro Mifune, HiRAO INC.

クリエイティブディレクター 岩佐十良。企画立案・総合監修から施設の運営までを株式会社自遊人が担当。

More information

http://hakonehonbako.com/

Already in service/use
2018/8/1

Evaluation

By putting bookshelves in a hotel where visitors spend an extended amount of time, this project turns on the visitors' desire to explore and encounter new things during their stay. We found the creation of such value-added experience admirable. The user experience design not only increases people's sensitivity in this digital age, but also makes them want to slow down their pace so they can look at a variety of books.

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