Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

For long time, a bottle of shochu has been relegated to the corner of the table to be served by younger ones or in a lot of case by women. We beautifully created this jar to be put on the center of the table for the first time and users can experience more of "sharing". We believe that it creates a new occasion of shochu and contributes to new customer development as well.

Producer

Shin-Ichiro Watanabe, KYOYA DISTILLER & BREWER CO., LTD

Director

Takao Ito, DENTSU KYUSHU INC

Designer

Kazunaga Sakashita, CRITIBA/ Tadashi Cho, AD PASCAL

Already on the market

2019/5