GOOD DESIGN AWARD

Close
Keyword
Year awarded
To
Special Award
Company Info

2019

GOOD DESIGN|グッドデザイン・ベスト100

Award-winning item
Interchangeable Lens Mirrorless Camera [SIGMA fp]
Business Owner
SIGMA CORPORATION
Category
07-01 Cameras, mobile phones and tablets
Company
SIGMA CORPORATION (Japan)
Award Number
19G070392
Outline of Good Design Award winners
Outline of Good Design Award winners 2019

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

The SIGMA fp is a compact mirrorless camera with a 35-mm full-frame sensor which allows users to enjoy high-resolution photography easily in every situation. Its great versatility and scalability enabling mix-and-matching of a variety of replacement lenses and accessories promise full-fledged still and video shooting with just one finger.

Producer

Kazuto Yamaki, CEO, SIGMA CORPORATION

Director

Ichiro Iwasaki, IWASAKI DESIGN STUDIO

Designer

Ichiro Iwasaki, IWASAKI DESIGN STUDIO

More information

https://www.sigma-global.com/jp/cameras/fp-series/

Market release pending
2019/11

Evaluation

This is exactly what I wanted! The introduction of this full frame mirrorless camera probably will make many photographers and filmmakers ecstatic because of its entirely new concept that distinguishes the brand from others. It is almost as if they dismantled the product components of a camera used in a variety of settings to capture still images, videos, snap shots, scenery, drone footage, sports and cinema, and packed the least common denominator of the key photography system into a small box. Various styles of photography stem from the simple product, stimulating the desire of many people to capture something. Carefully designed details such as the removable strap accessory and heat sink that prevents overheating also make this product more appealing.

Back to top