How do you preserve the history and culture of traditional industries for the next generation? The answer to such question is beautifully exhibited in this project in which the long-established match manufacturer comes up with an innovative idea to make full use of the extensive experience and craftsmanship. The developer's attempt at bringing a breath of fresh air into the area by reconfiguring the value of the traditional industry is wonderful. The fact that it achieves a beautiful leap forward for the long-cherished tool and proposes a new way of enjoying incense was highly appraised as well. The collaboration with the incense company in the same prefecture suggests the importance and potential for team building among businesses sharing the same aspiration as traditional manufacturers.