GOOD DESIGN AWARD

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Special Award
Company Info

2019

GOOD DESIGN|グッドデザイン・ベスト100

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Award-winning item
Innovated incense combined with match [hibi 10MINUTES AROMA]
Business Owner
KOBE MATCH CO., LTD.
Category
04-02 Daily necessities
Company
KOBE MATCH CO., LTD. (Japan)
Award Number
19G040231
Outline of Good Design Award winners
Outline of Good Design Award winners 2019

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Natural "aroma" for 10 minutes every day. Light the match by striking it, and entrust yourself to the natural fragrance rising in the air. Hibi is an incense stick you can light easily without a lighting device. The incense of Awaji Island and matches of Harima. Born from the encounter of two of Hyogo prefecture's traditional crafts.

Producer

Yasuhiro Horiuchi, TRUNK DESIGN Inc.

Director

Yasuhiro Horiuchi, TRUNK DESIGN Inc.

Designer

Yasuhiro Horiuchi, TRUNK DESIGN Inc.

More information

https://hibi-jp.com

Already on the market
2015/4/15

Evaluation

How do you preserve the history and culture of traditional industries for the next generation? The answer to such question is beautifully exhibited in this project in which the long-established match manufacturer comes up with an innovative idea to make full use of the extensive experience and craftsmanship. The developer's attempt at bringing a breath of fresh air into the area by reconfiguring the value of the traditional industry is wonderful. The fact that it achieves a beautiful leap forward for the long-cherished tool and proposes a new way of enjoying incense was highly appraised as well. The collaboration with the incense company in the same prefecture suggests the importance and potential for team building among businesses sharing the same aspiration as traditional manufacturers.

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