GOOD DESIGN AWARD

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Company Info

2019

GOOD DESIGN|グッドデザイン・ベスト100

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Award-winning item
Direct Drive Turntable System [Technics SL-1200MK7]
Business Owner
Panasonic Corporation
Category
03-06 Audio equipment and music instruments
Company
Panasonic Corporation (Japan)
Award Number
19G030197
Outline of Good Design Award winners
Outline of Good Design Award winners 2019

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

The latest model of the SL-1200MK series, which has supported the DJ culture since its early days, demonstrates sublime turntable performance and functions based on technologies developed with Hi-Fi audio, inheriting the operational feel long desired by DJs. It has replay and custom functions that enable a wide range of DJ performances and a matte black design to set the mood for DJ booths.

Producer

Michiko Ogawa, Appliances Company, Panasonic Corporation

Director

Yoichi Tanimura, Design Center, Appliances Company, Panasonic Corporation

Designer

Ryoichi Yagi, Design Center, Appliances Company, Panasonic Corporation

More information

http://jp.technics.com/products/1200mk7/

Market release pending
2019/5/24

Evaluation

For the first time in over a decade, this latest model has given an update on the classic turntable that is indispensable for DJ-ing. In addition to incorporating new functions, it has refined various features while maintaining the existing product image. This presents a great example for updating a product. Making improvements to the specifications for detailed and complex parts, which was not possible with the previous model, and adopting an all-black look, the overall design has been updated significantly. It is also commendable that the price is kept reasonable by reviewing the manufacturing process while still succeeding the legendary craftsmanship.

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