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The "Fukushima Mirai Challenge Project" (FMCP), supported by government strives to restore companies which were damaged or displaced in12 area by The Great Tohoku Earthquake of 2011, specifically in Fukushima. FMCP's current project is titled Fuku no Komiyage. Targeting businesses struggling with evacuation and business contraction, Fuku no Komiyage works to help them rebrand their products and their businesses. By creating new souvenirs, rebranding the businesses and their products, Fuku no Komiyage can create new markets and sales channels. Fuku no Komiyage allows even small businesses in cooperation with several other small business, to easily display their potential and products to the buyers market.
Tetsuya Sato, Creative Director, Helvetica Design inc.
Reiko Endo, Art Director, Helvetica Design inc.
Reiko Endo, Eri Nagamine, Designer, Helvetica Design inc.
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