GOOD DESIGN AWARD

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Year awarded
To
Special Award
Company Info

2018

Good Design Award

Award-winning item
local brand/ gift/ Traditional crafts [Fuku-no-komiyage Brand]
Business Owner
Fuku-no-komiyage Office
Category
Activities for regional/community building
Company
Helvetica Design inc. (Japan)
GNS inc. (Japan)
Award Number
18G161300
Outline of Good Design Award winners
Outline of Good Design Award winners 2018

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

The "Fukushima Mirai Challenge Project" (FMCP), supported by government strives to restore companies which were damaged or displaced in12 area by The Great Tohoku Earthquake of 2011, specifically in Fukushima. FMCP's current project is titled Fuku no Komiyage. Targeting businesses struggling with evacuation and business contraction, Fuku no Komiyage works to help them rebrand their products and their businesses. By creating new souvenirs, rebranding the businesses and their products, Fuku no Komiyage can create new markets and sales channels. Fuku no Komiyage allows even small businesses in cooperation with several other small business, to easily display their potential and products to the buyers market.

Producer

Tetsuya Sato, Creative Director, Helvetica Design inc.

Director

Reiko Endo, Art Director, Helvetica Design inc.

Designer

Reiko Endo, Eri Nagamine, Designer, Helvetica Design inc.

デザイナー 遠藤令子とナガミネエリ

More information

http://fukunokomiyage.jp

Already on the market
2018/3
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