受賞対象の概要※掲載している情報は、受賞当時の情報のため、現在は異なる場合があります。

概要

In 2016,the i-LINK program was established - every Duo Zou Lu store continuously donates shoes to a corresponding school in the impoverished regions. We hope to break geographic distance with this move and establish true connection with the children, so as to bring children closer to the world with love.

プロデューサー

Tong Jie, Chen Liang, Chen Shibin

ディレクター

Fu Xiao, Zhang Huan, Wang Qiuwen

デザイナー

Fu Xiao, Zhang Dujuan, Yi Qiqi, Nie Lei

In progress

2016年11月15日

受賞対象の詳細

デザインコンセプト

Continuously donate shoes to poor children through Duo Zou Lu stores, bring the world closer.

背景

1. Pay attention to the growth of school-age children: after visiting the more impoverished areas in China,we find that the school's surrounding environmental resources are relatively lacking. The group of school-aged children is in a period of development and the frequency of shoes-changing is high.Their shoes are often unfit and uncomfortable due to the poor family environment.However,this will affect the healthy growth of children's feet. 2. Pay attention to the children's walking experience:in areas with material shortage,the shoes have a simple workmanship and do not have a comfortable walking sensation,which increases the pressure of children's daily walking exercise.

デザイナーの想い

"I" means "love", and it also points to its literal meaning"I" . To walk more is to connect us with love and goodwill.It is also the significance of carrying out the i-LINK project. Staff of every Duo Zou Lu store all participate in the i-LINK program, and send their loving care to the children two quarters every year.We believe that the i-LINK can influence more people. A range of events including the i-LINK charity sale enable more people to care about the children faraway. i-LINK is inclusive, and it does not only link Duo Zou Lu stores, but it is a seed to arouse more enterprises to participate in the i-LINK model, and bring the children more hope to walk out of the remote mountains. The imbalance of this world needs changing, and the initiatives of the i-LINK bring the world closer.

仕様

In areas where there is a shortage of materials in China, we visited and found children of school-age who needed shoes to help them. Through the i-LINK program, we brought suitable shoes and comfortable walking feelings to children.

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WeChat public number: DUOZOULU

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