GOOD DESIGN AWARD

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Year awarded
To
Special Award
Company Info

2018

Good Design Best 100

Award-winning item
processed food [Nouen Ouen Yamagata Kawanishi red soy beans]
Business Owner
KAGOME CO.,LTD.
Category
Activities for regional/community building
Company
KAGOME CO.,LTD. (Japan)
Award Number
18G161270
Outline of Good Design Award winners
Outline of Good Design Award winners 2018

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

For the red soybean having difficult cultivation, quantity of cultivation continues decreasing. Kawanishi-town office , farmers, and local inhabitants established a project to protect red soybean. Kagome carried out product development and an interchange tour to support kawanishi red soybean project . The contribution is as follows.1) We used red soybean 4.2-ton to make a product. 2) 20 people participated in an interchange tour 3) 20 people participated in an interchange tour

Producer

KAGOME Co.,Ltd.Direct marketing department Masakazu Era

Director

MOMAC Co.,Ltd.Moriya Yusuke

Designer

akaoni Co.,Ltd.Motoki Koitabashi

商品購入者の現地交流ツアー様子(紅大豆の収穫体験)

More information

http://shop.kagome.co.jp/nouen/benidaizu/

Already in service/use
2018/5
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