GOOD DESIGN AWARD

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2018

GOOD DESIGN|グッドデザイン賞

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受賞対象名
City Brand Management [The Red Stool Travel Club of Tainan]
事業主体名
Tourism Bureau of Tainan City Government
分類
地域・コミュニティづくり
受賞企業
JOIN Cultural Integration Co.,Ltd (Taiwan)
受賞番号
18G161267
受賞概要
2018年度グッドデザイン賞受賞概要

受賞対象の概要※掲載している情報は、受賞当時の情報のため、現在は異なる場合があります。

概要

We aim to share the authentic life of Tainan to Japanese, emphasizing the character of locals. Tainan, built 400 years ago, has embedded the history and culture into daily life. The name is based on one of the common products you can see everywhere in Tainan, the red stool. Stools are plain but robust resembling the plain character of locals. People from Tainan are as straightforward and warm as people from Kansai area of Japan. Thus the Red Stool Travel Club of Tainan chose Osaka as its base. We organize related activities such as forums, exhibition every year in Osaka.

プロデューサー

Tourism Bureau of Tainan City Government

ディレクター

JOIN Cultural Integration Co.,Ltd

デザイナー

Chih-Wei Yu, Chen-Hou Chen, Ding-Yu Chou, Nakatani Kashou, Fang-Wei Chen, Hsiu-Yun Hsu

詳細情報

https://www.facebook.com/tainanclub/

利用開始
2015年6月
販売地域

日本国内向け

受賞対象の詳細

デザインコンセプト

We bring the authentic life style of Tainan to Japan and to make friends with local Japanese there.

背景

Contrary to the conventional way of promoting Taiwan overseas, the Red Stool Travel Club of Tainan believe we should attract Japanese tourists in a long-term, distinctive and regular way, so that they will travel to Tainan with the attempt to know more about this city. No matter how long they stay in Tainan, we hope they can find their favorite things in this city. That is where the emotional connection begins. The Red Stool Travel Club of Tainan is a project full of experimental spirit, trying to promote the city in an innovative way and connecting the city and every tourist visiting here. This project aims to make the tourists come back to Tainan several times in the future. We believe improving the quality and depth of the travel experience is the future of city tourism.

デザイナーの想い

Tainan has enjoyed a big fame recently in Japan. However, what impression will Tainan leave on the Japanese public after this craze? The Red Stool Travel Club is expected to make Tainan a destination for sustainable tourism. We attempt to explain the character of the locals in the hopes that tourist can experience authentic life and attitude of the locals. We believe connecting with locals is the core of tourism. The positive feedback from Japanese audience has not only encourages us but also becomes an important reference for the Tainan City Government for their future promotion. The Red Stool Travel Club of Tainan is entering its fourth year in 2018. We hope to share this love for Tainan with more Japanese.

仕様

Inspired by the red stools which you can easily find everywhere in Tainan City, we established a fan club in Japan for those who are fascinated by Tainan. We have promoted club via FB page and have organized a variety of activities in Osaka, Japan. The friendship has been deepened.

審査委員の評価

台南では、至るところで赤色のプラスチック製の椅子を見ることができる。まるで、人々を「来て座って」と招待し、友達になろうとしているようだ。これは台南と日本を結びつけ、3年連続で行った様々な活動・展覧・論壇等を通じて、日本の友人に台南を深く理解し何度も来たいと思ってもらい、長い友情を育みたいと願っている。

担当審査委員| 山田 遊   柴田 文江   松本 博子   Chi mei Chang   Jung-Ya Hsieh   Shu-Chang Kung  

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