GOOD DESIGN AWARD

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Year awarded
To
Special Award
Company Info

2018

Good Design Best 100

(C)JDP All rights reserved.

Award-winning item
campaign [hajimetebako campaign]
Business Owner
DENTSU INC.
Category
Education/promotion/support methods
Company
DENTSU INC. (Japan)
TSS-TV Co.,Ltd. (Japan)
Ehime Broadcasting Co,. Ltd (Japan)
Television Nagasaki Co.,Ltd. (Japan)
RAB Aomori Broadcating Corporation (Japan)
Ishikawa Television Broadcasting Co.,Ltd. (Japan)
Television Nishinippon Corporation (Japan)
Kagoshima T.V. Broadcasting Co.,Ltd. (Japan)
Award Number
18G161233
Outline of Good Design Award winners
Outline of Good Design Award winners 2018

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

"First time box" campaign was designed to convey the blessings of everyone to babies born in the prefecture and their families, to support childbirth and child rearing. Regional television stations organize campaigns, announce them on programs and events, pack special gifts "first time album" on gift box "first time box" and gifts from sponsor companies and give it free of charge. In addition, this "first time box" is also a time capsule that keeps various baby 's "first goods". In past achievements, "first time box" has been delivered to about half of babies born in the prefecture.

Producer

Toshihiro Nakagawa, Kansai Media Business Div./ Kumiko Tamai, Television business Div./ Yuki Wazaki, Yukiko Nagaoka, Atsushi Gunji, Hiroki Shishida, Local Radio TV Div., DENTSU INC./ Yuko Kusakari, DCF

Director

Koji Kagoshima, Asuka Tada, Hanako Yano, Kyoko Kita, 1CRP Div./ Urara Mano, Hiromi Uzaki, 3CRP Div./ Arata Hashimoto, Rie Oshige, 5CRP Div., DENTSU INC.

Designer

Naoko Maeda, Kumiko Shiraki, Aya Nozawa, Miki Kuramochi, Mika Sasaki, Suzuna Okamoto, northshore Inc. + Risa Usuba, Noriyo Yoshida, ADBRAIN Inc.

More information

http://www.tss-tv.co.jp/thankyouforzero/hajimetebako.html

2018年年度に対象県内で生まれた赤ちゃんお一人につき1個お贈りします。
2018/4/2
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