GOOD DESIGN AWARD

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Special Award
Company Info

2018

Good Design Award

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Award-winning item
Workshop [PLAYFOOL Workshop]
Business Owner
Mimicry Design Inc.
Category
Education/promotion/support methods
Company
Studio PLAYFOOL (Japan)
Mimicry Design Inc. (Japan)
Award Number
18G161226
Outline of Good Design Award winners
Outline of Good Design Award winners 2018

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

The PLAYFOOL Workshop targets players within the field of innovation; from professionals in charge of product development and new businesses, to those who want to strengthen their team’s creativity, as well as facilitators seeking to train their own ideation methodology. The workshop guides participants through the practice of playful design, a new design mindset that prioritises the power of play and analogical thinking to create new ideas. Studio PLAYFOOL and leading workshop design researcher Yuki Anzai (professor at The University of Tokyo and CEO of Mimicry Design Inc.) collaboratively developed the workshop’s toolkit and exercises to train this new mindset and build the creative foundation to improve professional teams’ innovative ideas and practice.

Producer

Yuki Anzai CEO of Mimicry Design Inc.

Director

Sion Asada Design Researcher at Mimicry Design Inc.

Designer

Daniel Coppen Co-founder of Studio PLAYFOOL, Saki Maruyama Co-founder of Studio PLAYFOOL

Studio PLAYFOOL ダニエル・コッペン、丸山紗季

More information

http://mimicrydesign.co.jp/pw/

Already in service/use
2018/3/17
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