GOOD DESIGN AWARD

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Keyword
Year awarded
To
Special Award
Company Info

2018

Good Design Award

Award-winning item
Website [Random Destination Miles]
Business Owner
Japan Airlines Co.,Ltd.
Category
Application, software for the general public
Company
Japan Airlines Co.,Ltd. (Japan)
Nomura Research Institute, Ltd. (Japan)
Award Number
18G141155
Outline of Good Design Award winners
Outline of Good Design Award winners 2018

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

It is JAL's innovative award ticket service allowing JMB members to make a domestic round-trip to"somewhere" with less than half the standard miles Only 6,000 miles. To use the service, a member should select Haneda or Itami, Kansai and enter a desired itinerary on JAL website. The system randomly displays 4 potential destinations based on the seat availability of JAL Group direct flights from 64 domestic routes and selects one within 3 days. For travelers, it will be an opportunity to rediscover the charm of Japan in an unexpected place. It is an innovation that creates various values, which is helpful not only to fill vacant seats but also to promote regional revitalization and stimulate travel demand.

Producer

Shingo Nishida, Japan Airlines Co.,Ltd. + Masahiro Nakanishi, Nomura Research Institute, Ltd.

Director

Shugo Baba, Miki Haruguchi, Japan Airlines Co.,Ltd. + Akira Arai, Nomura Research Institute, Ltd.

Designer

Miho Katsusmata, Hitomi Sakoda, JAL BRAND COMMUNICATIONS Co.,Ltd. + Akira Arai, Hiroyuki Nakamura, Taro Morioka, Nomura Research Institute, Ltd.

More information

http://www.jal.co.jp/jmb/dokokani/

Already on the market
2016/12/12
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