GOOD DESIGN AWARD

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年度(から 年度まで)
特別賞
企業情報
CC

2018

GOOD DESIGN|グッドデザイン賞

受賞対象名
Vinyl [The Undiscovered]
事業主体名
Hangzhou Alibaba Music Technology Co.,Ltd
分類
一般・公共用コンテンツ
受賞企業
Hangzhou Alibaba Music Technology Co.,Ltd (China)
受賞番号
18G131113
受賞概要
2018年度グッドデザイン賞受賞概要

受賞対象の概要※掲載している情報は、受賞当時の情報のため、現在は異なる場合があります。

概要

This is a Vinyl made of the particle of smog, it was born from our public welfare project - The Undiscovered. We produced this special vinyl for the selected artists from The Undiscovered Event. The artists are the best indie musician selected from six thousand artists on Xiami App. It's a metaphorical champaign represent the rough path of the artists but with their unbreakable resolute.

プロデューサー

Sean Chiu, Yang Long

ディレクター

Sean Chiu, Yifei Xiong, Hungchi Chang

デザイナー

Xiaolei Lin, Qisheng Zhang, Hsinhao Chen, Jing Yang + FF SHANGHAI

発売
2018年4月

受賞対象の詳細

デザインコンセプト

The Undiscovered Smog Vinyl is an action that makes the audience awakes the resolute of the artists.

背景

Smog is a common weather in China. The lacking of the environmental consciousness cause air pollution. It keeps the sunlight away from people's sight. Smog became a poetic metaphor for us to describe the music industry nowadays - it's hard for indie music artists to stand out in the crowd, compare with the mainstream which has more promotion resources. The metaphor speaks for the indie artists. Because of the feeling of the pain and loss of smog, it awake the strong sympathy of the audience.

デザイナーの想い

Each vinyl was produced by real particles of smog, and it is named "Exposure". It represents the forces that shouldn't be buried in the market environment - the smog. Every time the vinyl being played, the songs accompanied with some rustling noise. The noise on purpose represent the rough path of the artists but with their unbreakable resolute. With symmetry, this campaign also speaks for the environment. We want to show the perseverance of the artists to the world, even though the situation of the environment isn't optimistic, we believe it'll be better with the spirit.

仕様

This is a Vinyl made of the particle of smog, it was born from our public welfare project - The Undiscovered. This is a campaign with the metaphor speak for the undiscovered musical artists - because of the feeling of the pain and loss of smog in China, it awakes the strong sympathy of the audience.

審査委員の評価

有望なアーティストたちをプロモーション・発掘するための非凡な独自手法であり、レコードの製造時には、原料を綿密かつ奇抜な方法で利用している。その結果、アーティストたちの心理状態と見事にマッチする、説得力に満ちた物語が生まれている。

担当審査委員| 朝倉 重徳   齋藤 精一   鈴木 元   ドミニク・チェン   Huiming Tong   De Liu   Gary Chang  

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