Outline* The shown information is the one as of the awarded date and might has been changed.
This project is a renovation of Hanazonomachi Street located in the center of Matsuyama City. The street is revitalized as a ‘square’ that natures the local life by narrowing the 6-lane roadway to 2-lanes and by the design of sidewalk considering each character of buildings along the street. On the sidewalk widened up to 10 meters, kids play catch in the lawn area, parents with children eat and talk on deck, and residents raise flowers. The street is filled with special atmosphere on the market day held monthly by local people. A lot of people, food and items are gathered from all over Ehime Prefecture, which has some traces of a castle town. In addition, mobile stalls were introduced by UDCM and local craft workers. We can see the scenery of lively life on the new Hanazonomachi Street.
Matsuyama City + Association for Hanazonomachi town planning
Eiji HATO, Professor at University of Tokyo + Urban Design Center Matsuyama
Takashi YOSHITANI, Daisuke SHIMBORI, Studio SR Ltd + Katsushi NAGUMO, NAGUMO DESIGN
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- Already in service/use