Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

"We have engaged in manufacturing of agricultural product, and thought that disposal of the irregular fruits was a big problem to be avoid, because fruit farmers grow them with minutest care, then we develop ice cream blender BJ. BJ blend the frozen fruits with ice-cream and then make soft-serve ice cream. It's differ from previous predictable and mass-produced ice cream, BJ was commercialized based on the concept of making original ice cream; which put a premium on taste of ingredient, one by one. Besides we wanted customer to see process of making the soft-serve, the machine is not only a kitchen instrument but a stylish item. We and our customer set out to develop the product which has snazz, amusingness and yumminess. And we were particularly aware of visual from the back."

Producer

OKANETSU INDUSTRY Co.,Ltd.SHINJI MATSUZAKA

Director

OKANETSU INDUSTRY Co.,Ltd.General Manager of Sales Promotion Department SHIRO MORI

Designer

Mitsunobu Hozumi, Hozumi Design inc.

Market release pending

2018/12