受賞対象の概要※掲載している情報は、受賞当時の情報のため、現在は異なる場合があります。

概要

Pigeon Asean Electric Breast Pump(EBP)is designed to support breastfeeding mothers.EBP consists of 2 functional parts-Motor Pump unit and Pump Body.The electric motor unit in the market are big.This inspired the design of AEBP which has small and light motor pump unit,which makes it easy for mothers to bring out and express milk.The design of the pump body prevents backflow and maximum suction power is kept to the safety level.It can be used with power bank and AC adaptor.This pump comes with an affordable price and we hope it will become a "necessity" for all breastfeeding mums.

プロデューサー

Pigeon Singapore Co.,Ltd/ Pigeon China Co.,Ltd

ディレクター

Yusuke Nakata/ Ryotaro Sato

デザイナー

Product design: Orcadesign Consultants Pte Ltd./ Xiangling Chen; Planner: Calicia Any/ Ivy Chen; Engineer: Tomy Marzuki/ Jianzhong Liu

発売予定

2018年12月

価格

100 ～ 150USD

販売地域

国外市場向け

設置場所

Indonesia/Singapore/Malasysia/Australia/China

受賞対象の詳細

デザインコンセプト

Compact/Light/Portable/stylish. Can be use with AC Adapter and battery bank. Easy to use.

背景

This EBP is mainly for Indonesia market, targeting at upper middle-class income group. This class currently accounts for 14% of the population with the number of births at approximately 4.3million. The composition of them is projected to be doubled by 2020. These consumers has stronger spending power and prefer stylish and affordable products. The total number of mobile phone users in Indonesia is expected to rise to around 173 million in 2017. This also leads to the high usage of power banks which is also the reason that this EBP is designed to be compatible with. As modern mums are pursuing elegant and independent lifestyle even they have a baby, we hope to offer good design products with affordable price. The flexibility of able to convert a single to double pump is more economical.

デザイナーの想い

Motor pump unit: Make good balance for : shape/ size/ inner structure/ Function. To achieve slim shape with roundish shape to fit female's hand. To hide the screw in order to make it look beautiful. To locate the button at good position for one hand operation. Consider about usage orientation, make the tube holder toward to human body when use. Make pattern design on back cover,anti-slip, firmly hold. Light indication of function, easy to understand. Pump body: Make good balance of inner space,soft cup and milk valve,prevent backflow when suck milk. Provide possibility of strong suction power from the electric part. On the other hand, make constrain of suction power on pump body , in case motor pump unit lose contral, keep safty use.

仕様

Dimension:130*49.2*36.5mm Weight:142g

審査委員の評価