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Mono-Coto Innovation is a long-term program for middle and high school students to compete their creativity, by coming up with ideas and creating prototypes to company's challenges. This program started in 2015, and in 2016 the program has taken place in Tokyo, Kyoto and Yamagata working with 10 different companies. To create the opportunity for all students to expand their creativity. The main value of this program is that adoption of design thinking allows creativity of the ideas and the prototypes to derive from actual observations, and not ‘just ideas'.
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