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GLICODE is an educational programing application for children to learn programing through the usage of familiar Glico snacks. When any of Glico's snacks Pocky, Bisco, and Almond Peak are captured through a smartphone, image recognition technology turns every piece of snack into programming codes. Using these codes to control game characters, children are able to learn the fundamental principles of programming such as sequential processing, conditional statements, loops, and random processing.
Ezaki Glico Company, Limited, Advertising Division, Hirohisa Tamai + DENTSU TEC INC., Brand Engagement Center, Naru Kudo
DENTSU INC., 4CRP Yasuharu Sasaki/ CDC, Hiroshi Koike
coconoe inc., Yoshihiro So + DENTSU INC., CDC, Kentaro Sagara
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