GOOD DESIGN AWARD

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Special Award
Company Info

2017

Good Design Award

Award-winning item
Equipment for tasting music [SQUEEZE MUSIC]
Business Owner
NOMURA Co.,Ltd. NOMLAB
Category
Publicity, advertisement and media contents
Company
NOMURA Co.,Ltd. NOMLAB (Japan)
Ginger Design Studio (Japan)
monopo (Japan)
Award Number
17G131196
Outline of Good Design Award winners
Outline of Good Design Award winners 2017

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

SQUEEZE MUSIC is a special jukebox which allows the listener to "taste" music. The product analyzes the mood of each track as it plays and creates various flavors of mixed drinks in accordance with the progression of that track. When a track finishes playing, the jukebox will create a mixed juice drink with a flavor to match. For example, a bright and energetic track might produce a refreshing and pleasantly sour drink, whereas a ballad or heartbreak song might produce a drink which is as salty as tears. This product was designed to create a new way to experience music.

Producer

Akinori Goto, NOMLAB, NOMURA Co.,Ltd.

Director

Naoya Kudo, Yuuma Shingai, Planning/ Hami Matsunaga, Art Direction/ Shun Okada, Engineering, Gogyo

Designer

Taikan Hoshino, Shunsuke Yokoo, Masahiro Kurehashi, Ginger Design Studio

ロゴ

More information

http://squeeze-music.com/

Already in service/use
2016/9/1
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