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DALI-NOH was a new take on the traditional Japanese performing art to generate buzz about the Salvador Dali exhibit in Tokyo. In the story, Dali returns to life in the present. He talks about the beauty of scientific progress, and his wife, Gala, and prays for the exhibition's success. The purpose was to create newsworthiness by using Noh as more than a promotional tool for the exhibit; we also utilized its great cultural and artistic value. DALI-NOH was performed at a ceremony at the National Art Center the day before the Dali exhibit opened.
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