Outline* The shown information is the one as of the awarded date and might has been changed.
This is the advertisement which shows the hight of tsunami wave generated on 3.11 in 2011. By drawing a red line at 16.7m high, people can feel and imagine how high the tsunami was, and that will lead to the enhancement of disaster prevention awareness. In order to express Yahoo! JAPAN's sincere thoughts to the disaster prevention caring the disaster victim, we didn't put too much decoration on the creative work and made the message easy to read adjusting the font size appropriate.
Ken Okada/ Daiki Yamagata, Hakuhodo Incorporated
Kazuaki Hashida, HAKUHODO Kettle Inc. + Shinya Uchida/ Yoko Wake, Yahoo Japan Corporation
Yusei Kakizaki/ Yasutaka Ide/ Shoko Uchida, Hakuhodo Incorporated