GOOD DESIGN AWARD

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Special Award
Company Info

2017

GOOD DESIGN|グッドデザイン特別賞[復興デザイン]

Award-winning item
Advertising ["IT WAS THIS HIGH"]
Business Owner
Yahoo Japan Corporation
Category
Publicity, advertisement and media contents
Company
Yahoo Japan Corporation (Japan)
Award Number
17G131174
Outline of Good Design Award winners
Outline of Good Design Award winners 2017

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

This is the advertisement which shows the hight of tsunami wave generated on 3.11 in 2011. By drawing a red line at 16.7m high, people can feel and imagine how high the tsunami was, and that will lead to the enhancement of disaster prevention awareness. In order to express Yahoo! JAPAN's sincere thoughts to the disaster prevention caring the disaster victim, we didn't put too much decoration on the creative work and made the message easy to read adjusting the font size appropriate.

Producer

Ken Okada/ Daiki Yamagata, Hakuhodo Incorporated

Director

Kazuaki Hashida, HAKUHODO Kettle Inc. + Shinya Uchida/ Yoko Wake, Yahoo Japan Corporation

Designer

Yusei Kakizaki/ Yasutaka Ide/ Shoko Uchida, Hakuhodo Incorporated

柿﨑 裕生

掲出開始
2017/3/6
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