GOOD DESIGN AWARD

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Special Award
Company Info

2017

Good Design Award

Award-winning item
Educational toys [Imaginative Tape Measure]
Business Owner
HI inc. + CANOPUS
Category
Educational materials and tools
Company
HI inc (Japan)
CANOPUS (Japan)
Award Number
17G010070
Outline of Good Design Award winners
Outline of Good Design Award winners 2017

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

"Imaginative Tape Measure" is the world's first educational measuring tape that cultivates children's imagination. It does not only measure objects, but also shows a picture of an object as the same length as it would be in real life. It contains over 40 pictures, such as a pencil, baseball, the world's longest earthworm, etc. Pulling the measuring tape out, children "feel" the length as a physical experience, and this gives them a tangible perception of the length. "Imaginative Tape Measure" helps to cultivate children's imagination through a fresh, innovative experience.

Producer

Iku Koshikizawa

Director

Kentaro Hirase

Designer

Yusaku Kimura

Market release pending
2018/1
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