GOOD DESIGN AWARD

キーワード
受賞年度
年度(から 年度まで)
特別賞
企業情報
CC

2016

GOOD DESIGN|グッドデザイン・ベスト100

受賞対象名
THE SHU'S POTTERY [Cocera]
事業主体名
COCERA Int'l Co., Ltd
分類
産業向けの社会貢献
受賞企業
COCERA Int'l Co., Ltd (Taiwan)
受賞番号
16G151179
受賞概要
2016年度グッドデザイン賞受賞概要

受賞対象の概要※掲載している情報は、受賞当時の情報のため、現在は異なる場合があります。

概要

The Shu's Pottery has been handed down through four generations. It has been through several product changes, and brand re-innovation. It witnessed the ups and downs of Yingge ceramics throughout its entire development. Shu's means the Shu family has passed down the grandfather's spirit of ceramics making. Cocera means innovation, which adopts the ceramics business and technology to pass down the family to its members. Cocera is a brand that stands out from the crowd, with youthful creativity, exquisite & customized ceramics products.It shows self-challenge & the young generation's creative.

プロデューサー

COCERA Int'l Co.,Ltd/ The Shu's Pottery

ディレクター

COCERA INT'L CO., LTD CEO Shih-Kang Shu

詳細情報

http://www.shus.com.tw

発売
1926年1月1日
販売地域

国外市場向け

設置場所

No.81, Jianshanpu Rd., Yingge Dist., New Taipei City 239, Taiwan (R.O.C.)

受賞対象の詳細

デザインコンセプト

The Shu's Pottery is a channel brand that combines culture and creativity with the new ceramics culture in a creative atmosphere; it is a model platform that provides The

背景

12 years ago,we founded the ceramic brand-Cocera,and dedicated to making innovation happen and search for endless possibilities to challenge ceramics since the fourth generation dedicated to the business.When you visit Yingge , your eyes are incorporating our life attitude into your life experience everywhere. These may look simple but influence deeply, and may find them very impressive.

デザイナーの想い

It is the belief that we held at that time to desperately try to change the situation of Yingge that let everyone know there is a group of people working hard on local production in Yingge. They tried to made in Taiwan ceramics that would make it become a mainstream product. We also hope that the young people might be willing to return to hometown and become new power for the future in Yingge.

企画・開発の意義

At begging, the Shu's Pottery mainly focuses on helping out the export business. Then we designed products & entered the market even had more energy to invest in the industry for its promotion and cultural heritage. With a decade's experience, we gradually saw people's respect for cultural industry. And influced many young people willing to return to hometown for their career development.

創意工夫

The subsidiary of the Shu's Pottery has established the Ceramics Memorial Museum & Studio. It allows people to get to know the four generations of the Shu family through an interactive tour guide and cultural activities by introducing their history and how they started from tile-making, bowl firing, to transformation to making construction files and creative and cultural business. People can experience the do-it-yourself ceramics program with both hands to play with mud. It corresponds with the spirit when the Cocera was first founded-to play the role as a negotiator between how to deal with integrating and converting ceramics & design on behalf of Yingge .

仕様

The level floor size of the museum is 661.14 sq. ft . There is an area for self-produced products/an area for Taiwanese designer brands/an area for light meals/a ceramics studio/a color studio classroom/an area for a guided tour of the Hsin-Wang Hsu Ceramics Memorial Museum.

どこで購入できるか、
どこで見られるか

No.81, Jianshanpu Rd., Yingge Dist., New Taipei City 239, Taiwan (R.O.C.)
www.shus.com.tw
https://www.pinkoi.com/search?q=%E9%9B%86%E7%93%B7
http://shopping.udn.com/mall/cus/search/Search.do

審査委員の評価

これは台湾新北市鴬歌区にある陶磁器工場の再生イノベーションプロジェクトである。90年の歴史を持つ伝統的な焼き窯は、当初の食器、レンガ、タイル、現代の生活で使用される陶磁器の生産の場から、ミニ博物館、まちづくりの現場へとその姿を変えてきた。台湾の経済成長とともに陶磁器産業の盛衰を目の当たりにし、4代目経営者が時代の試練と向き合い、いかにイノベーションにより変革し、再生を遂げ、持続可能な事業としたかが示されている。

担当審査委員| 千葉 学   Manfred Wang   Jung-Ya Hsieh   Ming-Lung Yu   倉本 仁  

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