GOOD DESIGN AWARD

キーワード
受賞年度
年度(から 年度まで)
特別賞
企業情報
CC

2016

GOOD DESIGN|グッドデザイン・ベスト100

受賞対象名
Community project [Fujin Tree Group]
事業主体名
Fujin Tree Co., LTD
分類
地域・コミュニティづくり/社会貢献活動
受賞企業
Fujin Tree Co., LTD (Taiwan)
受賞番号
16G151175
受賞概要
2016年度グッドデザイン賞受賞概要

受賞対象の概要※掲載している情報は、受賞当時の情報のため、現在は異なる場合があります。

概要

It's Fujin Tree Group's truest wish: that each and every individual we welcome to our stores, may feel fulfilled in the atmosphere delicately built just for them. In 2012, we chose to open our very first select shop on Fujin Street, Taipei, connecting the culture of Japan and Taiwan. Hoping, that consumers in their everyday life, may come across these products and touch the stories of the creator behind it. Meanwhile, we luckily met designer Shih-Chieh Jeng, who shared a mutual idea on the spatial presentation. Together, we established the fundamentals of Fujin Tree's future store designs.

プロデューサー

Jay Wu, Founder/ President, Fujin Tree Group

デザイナー

Shih Chieh Jeng, Interior design, Jeng Shihchieh Design Studio

Shih Chieh Jeng

利用開始
2012年7月
販売地域

国外市場向け

設置場所

Fujin Street, Taipei, Taiwan

受賞対象の詳細

デザインコンセプト

We break the boundaries between shops and street, inviting light and nature in with the adoption French casement windows while delicately placing the most suitable designs into each and every store.

背景

To date, five individual stores under the flag of Fujin Tree stand in the tranquility of Taipei's Min-Sheng Community, each providing different layers and aspects of life, including select shops, housing decoration and dining. These five being: Fujin Tree 355, Fujin Tree 353 Cafe by simple kaffa, Fujin Tree 352, Fujin Tree Taiwanese Cuisine & Champaign and Oyster Bar by Fujin Tree.

デザイナーの想い

It is our truest wish: that each and every individual we welcome to our stores, may feel fulfilled in the atmosphere delicately built just for them.

企画・開発の意義

Fujin Tree Group, dedicated to providing all sorts of pleasures in life, has always followed its very first and true purpose: ''To bestow brand new discoveries upon life, and to move hearts with a touch of pleasure, while also full-heartedly aiming to create boundary-free spaces that assist our customers achieve a positive state of mind''.

創意工夫

Fujin Tree 355 features light colors, a gentle note of woodiness, and the texture of plants, together creating a natural and clear touch of atmosphere. Just next door, Fujin Tree 353 Cafe aims to create a spatial garden for gatherings of friends and families. With this in mind, its design welcomes not only customers, but also natural light, air and comfort. Across the street you shall encounter Fujin Tree 352. Presenting white as its main color, it leaves the pace free of oppression as a bronze ornaments stand quietly among, delicately adding a final touch of taste.

仕様

Fujin Tree Group owns several stores in Taipei. The capacity of each store is around 100 to 180 square meters.

どこで購入できるか、
どこで見られるか

Fujin Street, Taipei, Taiwan
Fujin Tree 355
Fujin Tree 353 Cafe by simple kaffa
Fujin Tree 352

審査委員の評価

空港近く、元アメリカ駐留軍のためにつくられた住宅地におけるリノベーションのプロジェクトである。一つ一つの店舗やカフェを丁寧なデザインで改変するだけでなく、店のコンセプトのプロデュースまで含めてデザインしているところが見事である。街並全体が、新しいデザインやムーブメントを発信する場に生まれ変わっていることが街の随所から伝わり、地域全体の価値の向上にも貢献している。

担当審査委員| 千葉 学   Manfred Wang   Jung-Ya Hsieh   Ming-Lung Yu   倉本 仁  

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