GOOD DESIGN AWARD

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Special Award
Company Info

2016

Good Design Award

Award-winning item
Wild Deer Attractant [YUKURU]
Business Owner
Nippon Steel & Sumikin Metal Products Co.,Ltd.+Nippon Zenyaku Kogyo Co.,Ltd.
Category
Social infrastructure systems and infrastructure
Company
Nippon Steel & Sumikin Metal Products Co.,Ltd. (Japan)
Award Number
16G141130
Outline of Good Design Award winners
Outline of Good Design Award winners 2016

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

YUKURU is a deer attractant made by solidifying “iron” and minerals. Through the research on why deer crash into train, we found out that deer come close to railways “to take in iron” and “accidentally crash into train”. So, we thought up to have them take in iron at a safe place “out” of the railways and developed this YUKURU. By setting YUKURU at places where deer frequently appear and don’t obstruct human social activity, deer would take in iron by licking YUKURU there and would gradually stop coming close to railways.

Producer

Yasuo Asada, Senior Managing Director, Nippon Steel & Sumikin Metal Products Co., Ltd.

Director

Norihiko Kajimura, General Manager, Development Planning Dept., Products Development Center, Nippon Steel & Sumikin Metal Products Co., Ltd.

Designer

Akira Kenjo, Development Planning Dept., Products Development Center, Nippon Steel & Sumikin Metal Products Co., Ltd.

More information

http://www.ns-kenzai.co.jp/

Already on the market
2015/10/9
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