GOOD DESIGN AWARD

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Special Award
Company Info

2016

Good Design Best 100

Award-winning item
New sales style and design for "Bento" [DELICIOUS SUPPLEMENT]
Business Owner
East Japan Railway Company
Category
Software, services, and systems/Interfaces
Company
beacon communications k.k. (Japan)
East Japan Railway Company (Japan)
Yokohama Station building (Japan)
SUZUKI SHOFUDO CO.,LTD (Japan)
Keio University Katsuhiko Ogawa Lab. (Japan)
Award Number
16G131077
Outline of Good Design Award winners
Outline of Good Design Award winners 2016

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

'DELICIOUS SUPPLEMENT' is a whole new Bento (packed meal) service which 'prescribes' a bento that is nutritionally perfect for you with a quick diagnosis. Answer questions via LINE and the algorithm developed under the guidance of a clinical psychotherapist and a managerial dietitian diagnoses a combination of dishes that contain the nutrition you need at the moment. Over 2.2 million combinations of dishes are available. All you have to do is to buy recommended dishes at a partner delicatessen and put them in a capsule-shaped bento box to create your own ‘Delicious Supplement’.

Producer

Mai Kaneda, beacon communications k. k. + Takami Tateishi, Yosuke Hidaka, Maki Nozaki, East Japan Railway Company + Toru Arakawa, Noriaki Mochida, Yokohama Station building

Director

Shunsuke Kakinami, Mihoko Suzuki, Tomonori Oki, Sentaro Yoshino, Konosuke Takahashi, Jon King, beacon communications k. k. + Tachi Eiji, Suzuki Shofudo

Designer

Jun Oizumi, Masaomi Minegishi, Akihiro Kuwahara, Yuko Takamichi, Hisako Konagaya, Sunao Shirase, beacon communications k. k. + Katsuhiko Ogawa Lab, Keio Univ.

More information

http://www.cial.co.jp/deli-suppl/

次回販売調整中
2016/7/15
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