GOOD DESIGN AWARD

キーワード
受賞年度
年度(から 年度まで)
特別賞
企業情報
CC

2016

GOOD DESIGN|グッドデザイン賞

受賞対象名
Smart TV [2016 Smart TV, OOBE UX]
事業主体名
Samsung Electronics Co., Ltd.
分類
ソフトウェア・サービス・システム/インターフェイス
受賞企業
Samsung Electronics Co., Ltd. (Korea)
受賞番号
16G131070
受賞概要
2016年度グッドデザイン賞受賞概要

受賞対象の概要※掲載している情報は、受賞当時の情報のため、現在は異なる場合があります。

概要

This is the initial setup UX that users encounter the first time they turn on the television. The intent is for the UX to be an intuitive guide that helps users understand and follow the instructions easily. The addition of appealing visual and motion graphic elements is intended to meet users' aesthetic expectations and help them maintain a high level of satisfaction. The distinctive colors and design, which sets the UX apart from other TV screens, is designed to provide users an entirely new TV experience.

プロデューサー

JAE JULIEN Principal Designer VD UX Productization Group Samsung Electronics

ディレクター

Yoojin Choi Senior Designer, JAE JULIEN Principal Designer VD UX Productization Group Samsung Electronics

デザイナー

Joosun Moon Senior Designer, JAE JULIEN Principal Designer, Yoojin Choi Senior Designer, Yuri Min Junior Designer, Juhyun Sung Junior Designer VD UX Productization Group Samsung Electronics

詳細情報

http://www.samsung.com/us/experience/9series-tv/

発売
2016年2月6日
価格

21,840 ~ 1,091,989Yen

販売地域

国内・海外共通仕様

仕様

1920 x 1080 pixel Resolution

受賞対象の詳細

背景

The OOBE UX is the first screen that users encounter when they turn on the TV for the first time, but it may be challenging to set it up. This UX was designed to leave users with a good first impression of Samsung Smart TV while ensuring that they do not feel burdened by this first setup phase, but rather enjoy the challenge.

デザインコンセプト

The bold yet simple screen configuration and design elements reflect the harmony with the differentiated and comprehensive product brand identity.

企画・開発の意義

Nothing is more welcoming for the user than a greeting in his/her own language. Wherever the TV is launched, the introduction will be in that country's mother tongue. The TV will also assist in the successful basic setup with visual graphics rather than texts.

創意工夫

The most distinctive aspect of the design lies in the fact that it satisfies not only usability but also visual appeal. Rather than feeling burdened by the setup task, users will feel comfortable with the experience. The bold, yet simple screen configuration and design elements echo the harmony of the overall design identity of the OBE brand. Motion graphics serve as the focal point of the screen while enhancing users' understanding. No other brand of TV or cable box offers such a sublime OBE as well as visually attractive design.

デザイナーの想い

The initial setup stage, which is a task that every TV user must undergo, is also the first encounter with new technology. It is also in this stage that users form their first impression of the product. We wanted to provide an innovative and positive image of the brand through an OBE design that is superbly designed, aesthetically pleasing, and easy to use.

どこで購入できるか、
どこで見られるか

SAMSUNG Global Website

審査委員の評価

せっかくの優れた機能が、結局のところ出だしでつまづいて使われずに埋もれてしまうのは残念なことだ。このテレビの初期設定用に開発されたUXは、シンプルかつわかりやすいナビゲーションで、ユーザーにとって最初のハードルを下げ、新しい製品との距離を近づけることを可能にするだろう。それは中長期的な製品への愛着、満足度につながることが期待できる。

担当審査委員| Juhyun Eune   Do-sung Chung   佐々木 千穂   手槌 りか  

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