GOOD DESIGN AWARD

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Special Award
Company Info

2016

Good Design Award

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Award-winning item
Advertisement for Smartphones [Reverse Expand]
Business Owner
Rich Lab Co., Ltd. + AXEL MARK INC.
Category
Publicity, advertisement and media contents
Company
Rich Lab Co., Ltd. (Japan)
AXEL MARK INC. (Japan)
Award Number
16G121014
Outline of Good Design Award winners
Outline of Good Design Award winners 2016

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Reverse Expand is a brand advertisement for smartphones. When a user tapped it, the contents area shrinks and then occupies the entire web site. So, it can provides seamless advertisement experience to users in a same web page without redirecting to an another page. Reverse Expand will enable to show various interactive expression not only the text and the image, and convey brand image despite the small screen size of smartphones.

Producer

Saeka Komiya, Shogo Kawano, Kouhei Suzuki, Shinichiro Shimoda, Marina Anan, Takeshi Noda, Kanta Suzuki, Hideki Mikami, Tetsuo Nakayama

Director

Daisuke Kobayashi, Hiroyuki Anai, Tomokazu Fukasawa, Keisuke Kimura, Kojiro Ozaki, Soichi Tatsumi, Shinya Kato, Yutaro Obayashi, Naoto Yamaguchi, Hidenori Iwaki, Kazuma Ichikawa

Designer

Manami Tsuchiya, KensukeTakada, Tsubasa Tsukamoto, Akari Nozawa, Masatoshi Wakizaki, Tatsuaki Suzuki

More information

http://brandscreen.biz/demo/release201602

Already on the market
2016/2/10
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