GOOD DESIGN AWARD

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Year awarded
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Special Award
Company Info

2016

Good Design Best 100

Award-winning item
Aircraft Seat [Premium Business Seat]
Business Owner
China Airlines
Category
Transportation equipment and facilities
Company
China Airlines (Taiwan)
Award Number
16G070564
Outline of Good Design Award winners
Outline of Good Design Award winners 2016

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

China Airlines has collaborated with Taiwanese designer Ray Chen to create a one of a kind A350 Premium Business Class. Produced. Manufactured by B/E Aerospace, the design journey focuses on every single detail. The seat features pixelated Persimmon patterns infused on every seat back, with Persimmon wood finish complimenting metallic materials on several hardware surfaces, complete with signature Dragon Claw lamp and cyan blue covered fabric reflecting Chinese heritage. China Airlines is set to bring passengers on a cultural journey to the Orient on board the A350 Premium Business Class.

Producer

B/ E Aerospace

Director

Ray Chen International

Designer

Ray Chen, Chief Designer, Ray Chen International

Market release pending
2016/9

Evaluation

The design attempts to give a new meaning to traditional Chinese aesthetics, particularly those of the Sung period. It emphasizes the natural, quiet wood grain that reminds one of Indian ink paintings and the low-illumination lighting equipment. Details that stress both the level of stylishness and the elaborate texture turn this business-class seat into an elegant place to communicate the value of Asian culture.

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