Outline* The shown information is the one as of the awarded date and might has been changed.
As part of a companywide rebranding project the series 9000 train cars will get a face-lift in preparation for the Sotetsu Line extension into Tokyo. As a part of this project we designed an innovative new train handle. Unlike normal handle which are round or triangular, our handles are an oval shape which makes them easy to grab from any angle. The goal was to design a handle that is safe, reliable, and elegant.
Hirokazu Nagashima, General Manager Branding Strategy Department Corporate Strategy Division, Sotetsu Holdings, Inc. + Yasushi Matsumoto, Board Member, SAGAMI RAILWAY Co., Ltd.
Manabu Mizuno, Creative Director, good design company + Tsuneo Ko, Principal Creative Director, TANSEISHA Co., Ltd.
Keita Suzuki, Product Designer, PRODUCT DESIGN CENTER + Kosuke Wakao, GK Industrial Design Incorporated (General editor) + Asayama Inc. (General editor)
鈴木 啓太（PRODUCT DESIGN CENTER）
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- Already in service/use