GOOD DESIGN AWARD

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Special Award
Company Info

2016

Good Design Award

Award-winning item
Train handle [Train handle]
Business Owner
SAGAMI RAILWAY Co., Ltd. Sotetsu Holdings,Inc
Category
Transportation equipment and facilities
Company
Sotetsu Holdings, Inc (Japan)
SAGAMI RAILWAY Co., Ltd. (Japan)
Award Number
16G070519
Outline of Good Design Award winners
Outline of Good Design Award winners 2016

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

As part of a companywide rebranding project the series 9000 train cars will get a face-lift in preparation for the Sotetsu Line extension into Tokyo. As a part of this project we designed an innovative new train handle. Unlike normal handle which are round or triangular, our handles are an oval shape which makes them easy to grab from any angle. The goal was to design a handle that is safe, reliable, and elegant.

Producer

Hirokazu Nagashima, General Manager Branding Strategy Department Corporate Strategy Division, Sotetsu Holdings, Inc. + Yasushi Matsumoto, Board Member, SAGAMI RAILWAY Co., Ltd.

Director

Manabu Mizuno, Creative Director, good design company + Tsuneo Ko, Principal Creative Director, TANSEISHA Co., Ltd.

Designer

Keita Suzuki, Product Designer, PRODUCT DESIGN CENTER + Kosuke Wakao, GK Industrial Design Incorporated (General editor) + Asayama Inc. (General editor)

鈴木 啓太(PRODUCT DESIGN CENTER)

More information

http://www.sotetsu.co.jp/design-pj

Already in service/use
2016/4/10
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