GOOD DESIGN AWARD

Close
Keyword
Year awarded
To
Special Award
Company Info

2016

Good Design Award

Award-winning item
Redesigned Rail Cars [SAGAMI RAILWAY 9000 Series Redesign Project]
Business Owner
SAGAMI RAILWAY Co.,Ltd.
Category
Transportation equipment and facilities
Company
Sotetsu Holdings, Inc (Japan)
SAGAMI RAILWAY Co., Ltd. (Japan)
Award Number
16G070518
Outline of Good Design Award winners
Outline of Good Design Award winners 2016

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

As part of a companywide rebranding project the series 9000 train cars will get a face-lift in preparation for the Sotetsu Line extension into Tokyo. The extention colour scheme of YOKOHAMA NAVYBLUE reflects the great maritime history of Yokohama and combines elegantly with the warm grey interior to provide a relaxing environment for all passengers. The defining feature of this classic design that will stand the test of time is the attention to detail. Real Scottish leather seats in the box seats and day/night adaptive lighting ensure the most relaxing ride possible.

Producer

Hirokazu Nagashima, General Manager Branding Strategy Department Corporate Strategy Division, Sotetsu Holdings, Inc. + Yasushi Matsumoto, Board Member, SAGAMI RAILWAY Co., Ltd.

Director

Tsuneo Ko, Principal Creative Director, TANSEISHA Co., Ltd. + Manabu Mizuno, Creative Director, good design company

Designer

Keita Suzuki, Product Designer, PRODUCT DESIGN CENTER + Kosuke Wakao, GK Industrial Design Incorporated

水野 学氏(good design company クリエイティブディレクター)

More information

http://www.sotetsu.co.jp/design-pj/

Already in service/use
2016/4/10
Back to top