GOOD DESIGN AWARD

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Special Award
Company Info

2015

Good Design Award

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Award-winning item
Music video [OK Go: I Won't Let You Down]
Business Owner
Mori Inc.
Category
Publicity, advertisement and media contents
Company
Mori Inc. (Japan)
Award Number
15G111102
Outline of Good Design Award winners
Outline of Good Design Award winners 2015

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

UNI-CUB is a new personal mobility device developed by Honda. For its global branding effort, they created a 'collaborative music video' with popular band, OK Go. The entire video was filmed in one continuous shot with a drone from 0 meters to 700 meters above ground. In 10 hours the video reached 1 million views. In 6 days, 10 million and currently 20 million and counting. The microsite provided the making-of, product information and an interactive video which allowed users to design their own mass game. The sequential launches kept the campaign viral for a long period of time.

Producer

Mitsuru Yamamori

Director

Kazuaki Seki, Damian Kulash, Jr.

Designer

Morihiro Harano, Jun Nishida, Yusuke Kitani, Roy Ryo Tsukiji

More information

http://iwontletyoudown.com/

公開日
2014/10/27
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