GOOD DESIGN AWARD

キーワード
受賞年度
年度(から 年度まで)
特別賞
企業情報
CC

2015

GOOD DESIGN|グッドデザイン賞

受賞対象名
RECOFFEE Tree in the Bottle shampoo packaging [RECOFFEE series]
事業主体名
The first shampoo bottle which grows into a tree with coffee seeds embedded in the bottom
分類
衛生・美容・健康用品/家庭用医療器具
受賞企業
Hair O'right International Corp. (Taiwan)
受賞番号
15G111060
受賞概要
2015年度グッドデザイン賞受賞概要

受賞対象の概要※掲載している情報は、受賞当時の情報のため、現在は異なる場合があります。

概要

The design is based on Turning Waste into Gold and boasts a closed-loop recycling process. Coffee grounds are not considered as waste but rather a resource to be reused. Coffee oil is extracted from recycled coffee grounds and becomes a new ingredient for products. The rest of the coffee grounds are added into the fully biodegradable bottle, giving it its natural coffee color. Moreover, 2 coffee seeds are embedded in a seedcase in the base so that the empty bottle, when planted in the garden, becomes nutrients for the seeds inside the bottle, causing a coffee tree to sprout from it.

プロデューサー

Hair O'right International Corp.

ディレクター

Wang-Ping KO, Kuei-Jen CHANG

デザイナー

Shiue-Chiau LIU

詳細情報

http://www.oright.com.tw/html/en/products.aspx?category=shampoo&id=pd1_018

発売
2011年4月
価格

2,800Yen (RRP for Japan only)

販売地域

日本国内向け

設置場所

Manufacturing takes place in Taiwan, Taoyuan City, Lungtan Distr.; sales area-worldwide

受賞対象の詳細

デザインコンセプト

We wanted to design a packaging, which would not add to the huge amounts of waste created every day, but rather goes back to the biological cycle of nature, and even grows into a tree.

背景

22 million kilograms of coffee grounds are produced worldwide every day! Usually they are considered as waste, but instead we reuse these valuable materials to turn into a golden resource for our products. We collect coffee grounds from coffee shops, extract the oil and add it into the products. Then, we add the leftovers into the biodegradable packaging, so chemical colorants are not needed.

デザイナーの想い

We encourage users to reconsider the way he/she purchases products. Does a product at the end of its life become waste, or is it recyclable and returns to nature? With the Tree in the Bottle, the user is not just purchasing a shampoo, he/she is buying a tree as well. We encourage them to plant out the tree as a contribution to protecting the earth.Video: https://www.youtube.com/watch?v=LKlEVWS3pug

企画・開発の意義

We encourage users to reconsider the way he/she purchases products. Does a product at the end of its life become waste, or is it recyclable and returns to nature? With the Tree in the Bottle, the user is not just purchasing a shampoo, he/she is buying a tree as well. We encourage them to plant out the tree as a contribution to protecting the earth.Video: https://www.youtube.com/watch?v=LKlEVWS3pug

創意工夫

1.The design of the RECOFFEE Tree in the Bottle embraces the Cradle to Cradle design concept-i.e. products either belong to the technical or the biological cycle. 2.Our shampoo packaging is made of PLA material, a biodegradable plastic, which starts to break down after one year. 3.The most difficult part of the design is the seed case in the base of the bottle. We had to use a third mold for the seed case, which we had to adjust many times for it to fit into the notch. Also, we wanted to make the seed case removable, so that users of the product without a garden could take it out and bring the seeds to a proper place to plant. 4.To further reuse the leftover grounds from the oil extraction process, we added it into the packaging, so the actual color of the bottle is a natural coffee color.

仕様

bottle weight (finished product): 315g, diameter: 52mm, total height: 201mm

どこで購入できるか、
どこで見られるか

O'right products are sold in professional hair salons throughout Japan or in online shops.
O'right Japan

審査委員の評価

Recoffeeのヘアケアシリーズは、「環境にやさしい」を最も重要なコンセプトとし、コーヒーの出し殻をリサイクル、独自の技術で油分を抽出し、コーヒーオイルの持つ高い抗酸化作用を利用しヘアケアの成分として製品化している。パッケージはコーヒーの出し殻を生分解性素材に加えた容器で、底にはコーヒーの種が埋め込まれている。中身を使い終わった容器を丸ごと土に埋めておくと、条件が整えば分解し、コーヒーの木が育ちます。持続可能な循環というリサイクルの価値観を体現している。

担当審査委員| Manfred Wang   倉本 仁   鈴木 元   Ming-Lung Yu   Wei Hsiung Chan  

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