GOOD DESIGN AWARD

Close
Keyword
Year awarded
To
Special Award
Company Info

2014

Good Design Award

Award-winning item
Original canned food Harakuttsui Tohoku [Mushy saury and sharkfin and Oshima citron simmered in miso,Wooden bowl of mackerel and mussel that Japanese pepper is fragrant and a good vegetables]
Business Owner
Mitsubishi Estate group
Category
Business model, business method
Company
MITSUBISHI ESTATE CO., LTD. (Japan)
Award Number
14G131106
Outline of Good Design Award winners
Outline of Good Design Award winners 2014

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

The support project for Tohoku run by Mitsubishi estate group since the disaster in 2011 produced two kinds of canned food: mackerel with mussels, and sauries with shark fin. It is unordinary that the chefs from restaurant in Tokyo, Marunouchi and the chefs and fisheries in Tohoku collaborated to produce them, using local fishes and vegetables. The project not only devised to solve the problem of lack of market after reconstructing factories, and expected to be consumed as a tasty stock food in case of disaster, but also brought personal networks to those in Tohoku.

Producer

Mitsubishi Estate Co., Ltd. environment, CSR promotion department General Manager Yoshiaki Okada

Director

Mitsubishi Estate Co., Ltd. environment, CSR promotion department Deputy General Manager Yasuyuki Suzuki

Designer

Mitsubishi Estate Co., Ltd. environment, CSR promotion department Manager Hiroko Mizuta

More information

http://www.mec.co.jp/j/csr/rebirth/index.html

Already on the market
2014/3/6
Back to top