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Within Shiseido, there are what you would call the “Shiseido Style of Letters”, which are an original set of letters used for its products and in its advertising and which have been drawn and polished by its designers of each generation. By transmitting its originality and beauty to society, it has aimed to further the company’s branding strategy. Window displays telling us about the characteristics of the lettering, the “furoshiki” expressing the interesting lettering in “Yuzen” dyeing, Movie unfolding the true value of handing down the lettering, has been transmitted as corporate identity.
Hidetoshi Hashiba,Kumiko Suzuki
Ippei Murata, Typographer:Yutaka Kobayashi,<Movie>Director:TAKCOM,producer:Shinya Miyazaki(BB media), Typographer:Shohei Katayama
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