GOOD DESIGN AWARD

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Year awarded
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Special Award
Company Info

2014

Good Design Award

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Award-winning item
Shiseido Style of Letters [Shiseido Style of Letters]
Business Owner
SHISEIDO CO.,LTD.
Category
Advertisement for industry
Company
Shiseido Co.,Ltd. (Japan)
Award Number
14G121037
Outline of Good Design Award winners
Outline of Good Design Award winners 2014

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Within Shiseido, there are what you would call the “Shiseido Style of Letters”, which are an original set of letters used for its products and in its advertising and which have been drawn and polished by its designers of each generation. By transmitting its originality and beauty to society, it has aimed to further the company’s branding strategy. Window displays telling us about the characteristics of the lettering, the “furoshiki” expressing the interesting lettering in “Yuzen” dyeing, Movie unfolding the true value of handing down the lettering, has been transmitted as corporate identity.

Producer

Hidetoshi Hashiba,Kumiko Suzuki

Director

Ippei Murata

Designer

Ippei Murata, Typographer:Yutaka Kobayashi,<Movie>Director:TAKCOM,producer:Shinya Miyazaki(BB media), Typographer:Shohei Katayama

More information

https://www.youtube.com/user/SHISEIDOofficial

ウインドーディスプレイの開始2013年12月、風呂敷の発売2014年4月、動画の公開4月
2013/12/28
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