GOOD DESIGN AWARD

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Special Award
Company Info

2014

Good Design Award

Award-winning item
fruit snack package [JI YUAN GUO Jiji Mountain Banana Fruit Snack]
Business Owner
Fruits & Vegetables Marketing Cooperatives, Ltd.
Category
Packaging for industry
Company
Fruits & Vegetables Marketing Cooperatives, Ltd. (Taiwan)
Asia University (Taiwan)
Award Number
14G121005
Outline of Good Design Award winners
Outline of Good Design Award winners 2014

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

The Huang family from Jiji, Nantou in central Taiwan, has grown mountain bananas since 1940 when Taiwan was under Japanese rule. Japanese royalty savored Jiji mountain bananas which were exported to Japan from the early 1900s to the present day. Despite producing a premium product, the Jiji banana industry was almost destroyed by 2 events: the 1999 Jiji Earthquake and climate change. The Huang family wished to help rebuild Jiji by processing bananas. Excess bananas were used to make snacks. A design team from Asia University was hired to develop a package design for the banana products.

Producer

Chun-Chun Hou

Director

Chun-Chun Hou

Designer

Lee-Wa Lin, Yan-Ting Chen, Yan-Yu Huang, Ya-Chi Chiu, Cheng-En Chang, Chun-Chun Hou

More information

http://jijibanana.com/

Already on the market
2014/2

Evaluation

Wrapped in a gift package from Chi Chi Town, Nantou County, Taiwan, the locally produced bananas were exported to Japan during Japanese Colonial Period and recognized by the Japanese emperor who granted one-thousand-word praise, a symbol of high quality. Remember how you eat bananas? Right, you may "peel" the gift package box open from top to the bottom to taste four varieties of banana snacks. On the gift package, you may see four stories related to the bananas drawn in an engraved way to express naivety of that age. It is designed to show local businessmen's determination to assist revitalization after serious 921 earthquakes.

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