GOOD DESIGN AWARD

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Year awarded
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Special Award
Company Info

2013

Good Design Award

Award-winning item
Smartphone [F9J (L-05E)]
Category
Communication devices/equipment for individuals or home
Company
LG Electronics, Inc. (South Korea)
Award Number
13G050483
Outline of Good Design Award winners
Outline of Good Design Award winners 2013

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

F9J(L-05E) provides differentiated image with 2.5D Glass and Front Metal Key. The soft material and surface gives comfy grip.

Producer

Hyun Lee/ Principal Designer (PRM Design Team, Mobile Communication Design Lab.)

Director

Hong-kyu Park/ Chief Designer (PRM Design Team, Mobile Communication Design Lab.)

Designer

Do-young Park/ Junior Designer (PRM Design Team, Mobile Communication Design Lab.)

Market release pending
2013/6/21

Evaluation

The symbolic front key design was developed and the usability was improved. This front key uses metal and is simple but attracts attention. Conventionally, personal information terminals tended to become flashy when decoration was increased. However, the F9J (L-05E) achieved an attractive design. We rate this design as it is suggesting one of the directions for attractive design.

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