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The Girl Effect was created to start a dialogue about the world’s greatest untapped resource in the fight against global poverty: adolescent girls.
Animation: manvsmagnet (Matt Smithson) via Curious Pictures (John Cline), Audio: Elias Arts (Jonathan Elias), Web: Grow Interactive and Love Creative, Client: Nike Foundation (Emily Brew)
Wieden+Kennedy Executive Creative Directors Jelly Helm and Steve Luker, Creative Director Tyler Whisnand
Wieden+Kennedy Copywriter Jessica Vacek, Art Director Julia Blackburn
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