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Here is an example of how NEC has developed web-based content that links its advertising activities with its corporate environmental activities. Whenever a user clicks on the appropriate place, new branches appear on a virtual tree, and instead of leaves, text boxes appear in which the user can type in messages. When a user accesses the site for the 100th time, NEC's reforestation division will add one more tree to those already scheduled for planting. In this way virtual Internet users can have an actual impact on NEC's corporate activities. NEC hopes that this program will prove to be an effective means of using IT to help build a more environmentally friendly society.
Junichi Shibi, General Manager, NEC Corporation
Kenichi Kubo, NEC Media Products Ltd. Yugo Nakamura, tha* ltd.
Yugo Nakamura, tha* ltd.
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