Award Results

The GOOD DESIGN LONG LIFE DESIGN AWARD recognizes timeless designs that have remained standards over the years and can serve as models for future designs. Rather than simply honoring designs that have endured, the award aims to celebrate designs that have been loved by people in their daily lives and deserve to remain part of our lives for years to come, as well as the people who created them.

Eligible entries include products, architecture, services, content, and other designs that have been sold or provided for more than 10 years, have earned strong support from users, are expected to continue into the future, and demonstrate a high standard of design.

The GOOD DESIGN LONG LIFE DESIGN AWARD 2026 began accepting nominations and entries on April 1. Following evaluation by the LONG LIFE DESIGN AWARD jury members, 9 entries were selected as award winners.

GOOD DESIGN LONG LIFE DESIGN AWARD 2026 Results
Entries Subject to Screening: 99
Award-Winning Works: 9

GOOD DESIGN LONG LIFE DESIGN AWARD

Underfloor ventilation system

yogurt

chocolate

Sakadane Anpan

Value Design of the “Kamadaki” Method

Jury Members

Jun Nakagawa

Business Leader / Management Consultant | Representative, VISION to STRUCTURE and PARaDE

Born in 1974, he graduated from the Faculty of Law at Kyoto University and joined Fujitsu Limited in 2000. He moved to Nakagawa Masashichi Shoten Co., Ltd. in 2002, becoming its 13th president in 2008 and chairman in 2018. Under the vision “Revitalize Japanese crafts,” he established the craft industry’s first SPA business model while expanding into consulting and education, and stepped down as chairman in 2025. He now leads PARaDE, a collective of purpose-driven companies, and VISION to STRUCTURE, a vision-led management consulting firm, working to increase the number of “good companies” in society. His honors include the Porter Prize and the Excellence Award at the Japan Innovator Awards, and he is active in lecturing and writing on management and design, with publications including The Happy Relationship Between Management and Design and Working with a Vision.

Gen Suzuki

Product Designer | Director, GEN SUZUKI STUDIO

Suzuki is a graduate of the Design Products programme at the Royal College of Art in the UK. After working at Panasonic and at the London and Boston offices of IDEO, he founded GEN SUZUKI STUDIO. With a studio integrated into his home, he pursues an approach that does not separate living from design, collaborating with both domestic and international companies including Herman Miller, MUJI, and OMRON. His work has received numerous design awards, including the IDEA Gold Award and the German Design Award Gold, and is part of the permanent collection of the Cooper Hewitt, Smithsonian Design Museum. He serves as a Visiting Professor at Kanazawa College of Art, and as a part-time lecturer at Tama Art University and Musashino Art University. In 2023, he served as Jury President of the Product Design category at the D&AD Awards in the UK.

Kaoruko Matsuzaki

編集 | 代表株式会社ワールドフォトプレスモノ・マガジン編集部編集長

1999年8月に株式会社ワールドフォトプレス入社、⼥性誌『VISIOモノ』編集部に配属。その後、ムック編集部で『ジュエリー』ムックなどの編集を経て2005年に『モノ・マガジン』編集部に異動。企業ムック『LORO』の編集にも携わる。2009年より『モノ・マガジン』と兼務で眼鏡専門誌『モード・オプティーク』の編集⻑に就任。2022年に『モノ・マガジン』副編集⻑に、2024年9月に『モノ・マガジン』編集⻑に就任。

Yu Yamada

Buyer | President, method inc.

Born in Tokyo. After working as a buyer at IDÉE SHOP in Minami Aoyama, he founded Method Co., Ltd. in 2007 and worked on various projects related to product launches and other tasks as a freelance buyer for both domestic and international goods. He currently serves as the Representative Director of Method Co., Ltd., Visiting Professor in the Craft and Industrial Design Department at Musashino Art University, and Chairperson of the Tokyo Business Design Award Jury. In 2013, "Discover Japan Special Issue: Lifestyle Specialty Stores" was released by Ei Publishing and in 2014, "Design and Sense: Method for Successful Shop Operations" was published by Seibundo Shinkosha.