GOOD DESIGN AWARD

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Special Award
Company Info

2021

GOOD DESIGN|グッドデザイン・ベスト100

Award-winning item
Water Project [Installation of water dispensers, sale of 'My Bottle for Water' development of MUJI water app]
Business Owner
Ryohin Keikaku Co., Ltd.
Category
System/service for the general public
Company
Ryohin Keikaku Co.,Ltd. (Japan)
Award Number
21G161463
Outline of Good Design Award winners
Outline of Good Design Award winners 2021

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

To help reduce plastic waste, we offer a free water refilling service at MUJI stores with dispensers, which use tap water that has been filtered. Encouraging the use of water dispensers, the refillable bottle has a flat shape and a convenient size that is easy to carry. The app allows to see nearby water supply spots, the amount of water supplied and corresponding waste reduction.

Producer

Asako Shimazaki

Director

Takayuki Shingu, Chiaki Sekine

Designer

My Bottle for Water: Naoto Fukasawa, NAOTO FUKASAWA DESIGN + Water dispenser display: Daiki Saito, Household Division, Ryohin Keikaku Co., Ltd.

More information

https://www.muji.com/jp/ja/stories/food/520171

Already on the market
2020/7/1

Evaluation

While it has become natural to purchase a plastic bottle of mineral water despite our tap water being drinkable, the company, in the course of switching from plastic bottles to aluminum cans for drinks to be sold, recognized the essence of why such switching is necessary and raised a question whether mineral water should be sold, which led to this initiative. We would like to highly appreciate the company's efforts of designing and realizing this initiative, which may lose sales but increase consumers' motivation for visiting stores.

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